FIX & MAINTAIN
Custom CRMs and internal business tools.
HubSpot is too much for some teams. Pipedrive is too little for others. Salesforce wants $200 per user. We build custom CRMs, inventory tools, booking systems, and the niche internal apps that don't have a perfect SaaS match — designed around how your team actually works.
Who this is for
Three patterns we see most often. If one of these sounds like your team, this service likely fits.
Service businesses with a niche workflow
Real estate brokerages, recruiting agencies, law firms, clinics. Generic CRMs miss half the fields you actually track.
Companies paying too much for too much CRM
You pay for 80 Salesforce features and use 6. A focused custom tool costs less over three years and fits better today.
Operations teams running on spreadsheets and Notion
Bookings, inventory, jobs — tracked in three places, none of them ideal. A single custom tool replaces all of it.
What you get
- CRM, booking, inventory, or job-management tool tailored to your workflow
- Custom fields, custom statuses, custom pipelines — no 'pretend it fits' workarounds
- Role-based access for owners, staff, contractors, and clients (if needed)
- Email and SMS notifications via Resend and Twilio
- Reports and exports designed around your team's actual reporting needs
- Stripe billing if customers pay you through the system
Our approach
How a typical crms & business tools project moves from first call to live in production.
- 01
Process mapping
We sit with your team and map the actual workflow — not the idealised one. What gets done, who does it, where it stalls.
- 02
Strip and prioritise
We cut to the 20% of features that drive 80% of value. Everything else is a 'next phase' candidate.
- 03
Build to fit
Custom fields, custom flows, custom screens. The tool feels familiar to your team because it mirrors what they already do.
- 04
Train and adopt
Real training, not a video. We come in person (virtual or onsite) and walk the team through their actual cases.
Stack we use
Boring, proven tools that other senior developers can maintain. No exotic choices that lock you in.
- Next.js
- Laravel
- PostgreSQL
- React
- shadcn/ui
- Stripe
Ready to start?
Get a scoped estimate within 24 hours, or book a 15-minute call to talk through your project.
Common questions
The questions clients ask most before starting a crms & business tools project.
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Other things we do in the same category. Often shipped together.
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Have a project in mind?
Tell us what you're trying to build. We'll send a scoped estimate within 24 hours.
No sales pitch. No CRM autoresponders.